More than half of respondents in Dyson's first ‘How India Cleans' study say areas under beds and furniture are frequently missed during cleaning. The survey found that 52% miss these spaces, while 48% cite corners, edges and skirting as problem areas.
Released on October 26, the study covered more than 650 respondents across seven Indian cities. More than half reported spending between 30 minutes and an hour cleaning their floors, with another 11% spending one to two hours. The findings suggest that time spent cleaning does not always translate into thorough coverage.
Hair, Returning Dust and Different Floor Types Complicate Cleaning
Beyond inaccessible areas, 38% of respondents said dust settles again quickly after cleaning, while 36% identified human or pet hair left on floors as a common frustration. Reaching difficult spots and removing dirt effectively remain recurring challenges within the same routine.
The mix of surfaces adds another consideration. Among those surveyed, 72% reported having carpets and rugs, alongside marble floors at 51%, vitrified or ceramic tiles at 49%, and granite at 43%. Cleaning across these surfaces makes the suitability of cleaner heads and attachments relevant to everyday use.
"People are demanding more from their vacuum cleaners in a single clean, from tackling fine dust and long hair to cleaning across different surfaces and hard-to-reach spaces," said Tim Hare, Design and Development Engineer, Floor Care at Dyson.
Vacuum use also extended beyond open floors. Respondents reported using the appliances under furniture (71%), on hard floors (70%), carpets and rugs (69%), upholstery (69%), and beds and mattresses (63%). Ease of switching between these tasks is therefore an important part of the cleaning experience.
Technology and Performance Rank Above Offers in the Survey
When choosing a floorcare product, 61% of respondents cited better technology, followed by cleaning performance at 54% and trust at 49%. Better prices or offers were cited by 21%. Within this sample, capability and confidence in the product carried more weight than promotional pricing, although the findings do not establish how much buyers are willing to spend.
Dyson linked these expectations to its recently launched V16 Piston Animal cordless vacuum, priced at ₹79,900 in the announcement. Its features include automatic suction and brush-speed adjustment across floor types, anti-tangle brush cones, LED dust illumination and built-in tools, with a claimed runtime of up to 70 minutes. The product reflects the company's focus on the cleaning difficulties identified in the survey, though the study itself does not test its performance.
The findings describe the participating households; Dyson's release does not provide a detailed respondent profile or sampling methodology to establish a nationally representative picture. For buyers, the practical takeaway is to look beyond suction specifications and consider how easily a cleaner reaches beneath furniture, removes hair and handles upholstery. Those everyday tasks are where the survey identifies persistent gaps.
