Eureka Forbes posted a steady second quarter with profit rising to about ₹63 crore and revenue touching roughly ₹772 crore, but the numbers are only part of the story. The company is now placing its biggest bets on robotics and premium air purifiers, marking a decisive shift toward connected devices after years of relying largely on water purifiers and entry-level air purifiers. The move comes as Indian households embrace smart appliances for convenience, air quality and automation, and as the company tries to reclaim ground in categories where early momentum fizzled out.
Robotics and AP take centre stage
For decades, Eureka Forbes built its identity around water purifiers and moderately priced air purifiers. These categories gave it scale and a massive service network, but offered limited differentiation in a market that is rapidly moving toward intelligent appliances.
This is why the company's renewed focus on robotics and high-performance air purifiers is significant. The brand is positioning these as its next phase of growth, with an emphasis on higher efficiency, larger coverage areas, smart sensors and app integration. It reflects a recognition that Indian buyers are no longer looking only for basic filtration and cleaning hardware. They want devices that can automate, adapt and connect across the home.
Missed opportunities in the vacuum cleaner evolution
Eureka Forbes was actually one of the earliest movers in India's vacuum cleaner space. Even in the RVCs, it introduced affordable robo-vacs before many global brands entered the market. But the momentum never translated into leadership. The company continued to lean heavily on its traditional service-led model, prioritising door-to-door sales and maintenance rather than investing in stronger product development cycles, smarter navigation technologies and software-backed updates.
As global brands and D2C players raced ahead with LiDAR mapping, app-based zone cleaning, and hybrid mop-vac systems, the segment moved quickly into premium automation. Eureka Forbes stayed in the value lane for too long, and the gap widened. Its legacy service strength worked well for water purifiers but did not translate equally into the fast-moving robotics category, where features, software and long-term updates matter more than doorstep demos.
With the new strategic shift, the company appears aware of this gap and is positioning robotics again as a serious growth engine. Whether it can catch up depends on how quickly it modernises its product stack and builds stronger R&D partnerships.
Air purifiers: from budget to premium
In the air purifier category, Eureka Forbes has traditionally played at the mass-market end with pocket-friendly models built for small and mid-sized rooms. This helped it expand reach, especially during pollution spikes, but limited its presence in the premium segment where HEPA H13 filtration, CADR leadership and smart monitoring have become baseline expectations.
The company now claims it is ready to move upward with more advanced purifiers that support connected features, better indoor air diagnostics and broader coverage areas. This aligns strongly with India's seasonal pollution trends and increasing awareness around PM2.5 exposure. Urban households are beginning to treat air purifiers as essential appliances, not occasional purchases, and Eureka Forbes sees room to reposition itself in this higher-value segment.
Even in its most established category, the company sees an opportunity for connected devices. Water purifiers are slowly moving toward app-based TDS monitoring, cartridge alerts and automated service scheduling. Eureka Forbes already has a strong edge in servicing and doorstep support, and integrating smart features could help it modernise without losing its core strength.
The broader message is clear. A connected-home ecosystem is no longer a luxury segment in India. Consumers expect each appliance to communicate, automate and reduce effort. Eureka Forbes is trying to rebuild its relevance around this idea.
Will It Find Relevance?
Devices that simplify daily chores are seeing higher demand as homes shrink, pollution worsens, and young consumers seek time-saving solutions. The robotics market is still small but growing rapidly in urban cities. Air purifiers have seasonal spikes, but long-term awareness is increasing. Water purifiers remain essential and increasingly tech-driven. Eureka Forbes is now aligning itself with all three, a shift that may redefine its identity in the next three to five years.
Eureka Forbes has the advantage of legacy trust and nationwide service reach, but it missed the first big wave of premium robotics and connected cleaning. Its renewed focus on robotics, smarter air purifiers and app-enabled water purification shows a brand attempting a course correction. If it can deliver stronger hardware, smarter software and sustained after-sales support, it can re-enter the conversation in categories where consumers are willing to pay for innovation. For buyers, this signals more competition, more choice and more connected appliances that actually reduce effort inside the home.
