boAt is one of the leading names in the entry-level audio and wearables segment in India. Its products are massively popular among the youth, especially among college students. The company has now announced a new partnership with Swiggy Instamart, which gives buyers a quick shopping experience for their favourite boAt audio products.
Order boAt Products on Swiggy Instamart For Quick Delivery
boAt has officially announced partnered with Swiggy where it will list its audio products on the latter’s platform. The partnership currently covers boAt TWS earbuds and Bluetooth speakers.
Swiggy Instamart will list boAt’s audio products on its platform under the Office and Electricals category. Buyers can place orders for these products alongside their usual grocery and daily essentials orders. So this means that buying that new pair of earbuds you wanted will be just as easy and quick as placing an order for a bag of chips.
Aman Gupta, Co-founder and CMO of boAt said in a press statement, “We are excited to partner with Swiggy Instamart to bring our products closer to our customers. This partnership will provide our consumers with the ultimate convenience of ordering their favourite boAt products and having them delivered to their doorsteps in minutes.”
However, neither boAt nor Swiggy have offered details on when the audio products will get listed on the quick delivery platform. It will happen soon but the specific timeline is unknown. We suggest you keep looking for boAt products on Swiggy Instamart to check if they are available in your area.
Last month, Jio also teamed up with Swiggy to announce a new prepaid recharge bundle. It released a new Rs 866 recharge plan that comes bundled with a free three-month Swiggy One Lite membership. The latter offers benefits like free deliveries, free Instamart deliveries, no surge fees, and special discounts on orders.
As for boAt, it continues to be the leading brand in the wearables segment. It captured a market share of 29.7% during the third quarter of 2023. It registered a YoY growth of 19.4% which is impressive. Specifically, it has a significant 37.9% market share in the TWS category and about 14.2% market share in the smartwatch segment.
It recently launched the boAt Smart Ring as its first fitness-tracking ring product in India. The boAt Smart Ring comes with features such as the ability to track steps and physical activity, blood oxygen level (SpO2) tracking, sleep tracking (REM, Deep, Light), monitoring heart rate, along with 5 ATM water resistance.
