Carl Pei Announces CMF by Nothing; An Affordable Sub-Brand to Nothing

Nothing has announced CMF by Nothing an affordable sub-brand with Nothing's DNA.

  • Carl Pei has announced a new sub-brand to Nothing.
  • CMF by Nothing will launch a new range of affordable products.
  • Nothing CEO has confirmed to launch new products by the end of 2023.

Nothing is a relatively new electronics brand founded by OnePlus co-founder Carl Pei. Nothing has released a community update video for Q2 2023, where it shares the updates of the brand. Carl Pei has announced a new sub-brand called CMF by Nothing, where a new range of products with better designs will be launched. CMF stands for Colour, Material, and Finish. The co-founder left OnePlus in October 2020 and announced the Nothing brand later in January 2021.

The upcoming sub-brand from Nothing seems to follow the strategy of OnePlus’s sub-brand Nord. Later, the brand acquired Essential Products and partnered with Teenage Engineering to produce electronics with aesthetics. Nothing announced its first product, Nothing Ear (1), in July 2021 after much hype and leaks. A year later, the company announced its first smartphone, Nothing Phone (1). The company has launched Nothing Ear (2), Nothing (Stick), and Nothing Phone (2) in separate events.

What to Expect with CMF by Nothing?

Carl Pei says that Nothing and CMF by Nothing are different brands with a common DNA. Nothing CEO promises that the company will maintain the same level of design and quality as the CMF products. The brand assures it will continue the same level of attention to user experience with the new brand. Carl Pei adds that upcoming Nothing products will be premium with no boundaries for design innovation and the latest technology.

In contrast, CMF by Nothing will focus on clean design with accessible pricing so that the products can reach a large chunk of consumers. Nothing CEO adds that many users have been requesting him to launch affordable products. A separate team within Nothing will run the upcoming CMF by the Nothing brand. Carl Pei also confirms that the brand will launch its maiden smartwatch and earbuds by the end of 2023. Nothing aims to provide the value segment with much better-quality products.

A 91Mobiles report in December 2022 revealed that Nothing will soon launch a TWS dubbed Particles by XO. The render of the upcoming TWS was spotted in Nothing’s firmware by tipster Kuba Wojciechowski. Later, another report from the publication in March 2023 revealed that the device was listed in the Korean NRRA certification. The upcoming TWS will feature a peanut-shaped design different from Nothing’s transparent design.

The report also added that the upcoming device will be equipped with LHDC and Active Noise Cancellation (ANC). Popular tipster Mukul Sharma spotted a TWS with the model number B163 on the BIS website. The tipster also spotted the CMF by Nothing trademark with the model number D395. Mukul claims that the D395 would be the model number of a smartwatch from Nothing. The tipster adds that the smartwatch will be manufactured by Cosonic Electroacoustic Technology in India. However, whether Nothing will equip the upcoming smartwatch with Google’s Wear OS is unclear.