Top 5 Laptop Brands in India in 2023: MSP Tech Insights


A great year for tech is almost over, and it is time to look back and analyse what caught users’ attention. Continuing the boost it got during the COVID-19 lockdown, the laptop industry in India continued to grow. Not only did this year see various new laptops from all major laptop brands, but it also saw the introduction of some new laptop brands in the country.

To get a clearer view of the Indian laptop market, we have studied the search habits of laptop buyers in MySmartPrice. Let’s check out the MSP Tech Insights for the most popular laptop brands for 2023.

Top 5 Laptop Brands in India 2023 as per MSP Tech Insights

Brand % Share among top 5
HP 46.5%
Asus 18.5%
Acer 13.5%
Dell 11.3%
Lenovo 10.2%


HP is the #1 brand in India based on MSP Tech Insights. HP has garnered a 46.5% share among the top 5 brands in MySmartPrice. HP improved upon its share from 40.3%, back in September 2023, when we published the insights in September 2023. HP maintained this position by offering discounts and offers for its products right in time for the festive season and updating its line of laptops.

HP has various laptop ranges such as Envy, Spectre, Elitebook, Victus, Omen, and Pavilion. The company also has the Chromebook line of laptops as well. The Pavilion line is aimed at casual users, Spectre, Envy, and Elitebook are the premium line of laptops, while Omen and Victus are the gaming range.

Popular HP Laptops

Sl No. Laptop Link
1 HP Laptop 15s, AMD Ryzen 7 5700U Buy now
2 HP Victus Gaming Laptop, 12th Gen Intel Core i5-12450H, NVIDIA RTX 3050 Buy now
3 HP Laptop 15s, Intel Core i3 12th Gen 1215U Buy now
4 HP Chromebook 14a, Intel Celeron N4500 Buy now
5 HP OMEN Gaming, AMD Ryzen 7 6800H Buy now


Asus claimed the second spot among the top 5 laptop brands in India. Asus has an 18.5% share, which is up from the 16.4% share in the MSP insights published back in September. The extended and diversified range of laptops offered by Asus at every price point is one of the reasons Asus is getting more popular year over year.

Asus has different laptop ranges such as Vivobook, TUF, Expertbook, Republic of Gamers, Zenbook, Chromebook, and more. Vivobook is the budget lineup, Expertbook and Zenbook are the premium line, while TUF and ROG are the gaming line from Asus. Asus also diversified into Windows handheld consoles with ROG Ally this year.

Popular Asus Laptops

Sl No. Laptop Link
1 Asus Vivobook 15, Intel Celeron N4020 Buy now
2 ASUS Vivobook 14, IntelCore i3-1215U 12th Gen Buy now
3 ASUS TUF Gaming F15, Intel Core i7-11800H 11th Gen Buy now
4 ASUS Vivobook 15, Intel Core i3-1220P 12th Gen Buy now
5 ASUS Vivobook Go 15 OLED (2023), AMD Ryzen 3 Quad Core 7320U Buy now


Acer was placed at #5 last time we did MSP insights in September, it has jumped to #3 with a 13.5% share. Acer offers great products in the budget range, quickly becoming a default option among budget-conscious users. It might be the reason that Acer quickly climbed to third from fifth.

Acer has different laptop ranges such as Aspire, One, Swift, Extensa, Nitro, and Predator. Aspire, One, and Extensa are the different laptop lines catering to budget-oriented casual users. Nitro and Predator are the two gaming lines of laptops. Acer Swift line of laptops offers a premium experience.

Popular Acer Laptops

Sl No. Laptop Link
1 Acer Aspire Lite, AMD Ryzen 5 5500U Buy now
2 Acer Nitro V Gaming Laptop, 13th Gen Intel Core i5-13420H with RTX 4050 Buy now
3 Acer Aspire 5 Gaming Laptop, Intel Core i5 12th Gen Buy now
4 Acer Aspire Lite, 11th Gen Intel Core i3 1115G4 11th Gen Buy now
5 Acer One 14 Business Laptop, AMD Ryzen 3 3250U Buy now


Dell is placed at #4 with a share of 11.3%. Dell is one of the most recognisable names in the laptop segment globally. Dell was placed at #3 in the previous edition of MSP Insights.

Dell has different laptop ranges such as Inspiron, Vostro, XPS, Alienware, and H series. Inspiron and Vostro are the two budget lines from Dell. XPS is the premium lineup from Dell while Alienware and H are the two gaming laptops from Dell.

Popular Dell Laptops

Sl No. Laptop Link
1 Dell 15 Laptop, Intel Core i5-1135G7 11th Gen Buy now
2 Dell 15 Laptop, Intel Core i3-1115G4 11th Gen Buy now
3 Dell Inspiron 3525 Laptop, AMD Ryzen R3-5300U Buy now
4 Dell Inspiron 15, Intel Core i3 12th Gen 1215U Buy now
5 Dell Vostro, Intel Core i3 11th Gen 1115G4 Buy now


Lenovo is the #5 in the list with a share of 10.2%, only slightly behind Dell. Lenovo is another brand offering great laptops for budget-conscious users. But Lenovo got pushed back to fifth as Acer shot up in popularity.

Lenovo has various laptop lineups such as IdeaPad, ThinkBook, ThinkPad, LOQ, and Legion. IdeaPad is the budget line catering to casual users. ThinkBook laptops are meant for business users. ThinkPad aims to combine IdeaPad and ThinkBook. Legion and LOQ are the two gaming lineups. Like Asus, Lenovo also entered the gaming handheld space with its new Lenovo Legion Go, but it is yet to be released in India.

Popular Lenovo Laptops

Sl No. Laptop Link
1 Lenovo IdeaPad Slim 3, Intel Core i5-1155G7 11th Gen Buy now
2 Lenovo Ideapad Gaming 3, AMD Ryzen 5 Hexa Core AMD R5-5600H Buy now
3 Lenovo IdeaPad Slim 3, Intel Core i3-1115G4 11th Gen Buy now
4 Lenovo Ideapad Slim 1, AMD Ryzen 5 5500U Buy now
5 Lenovo IdeaPad Slim 3, Ryzen 5 7520U Buy now