OnePlus has just unveiled its largest OnePlus Experience Store across the globe in India. The latest Experience Store shows the brand commitment towards building a stronghold in the offline market in the country. The newly-launched Experience Store offers state of the art design. The company claims that the new Experience Store is also the first-ever community-led store launch of OnePlus. Furthermore, the brand says that it will invest Rs 100 crores in India to further strengthen its presence in the retail business. Here’s what you need to know about the largest OnePlus Experience Store unveiled in India.
Meet the largest OnePlus Experience Store Globally in India
The flagship Experience Store is present at the Himayat Nagar Hyderabad. Known as OnePlus Nizam Palace, the store represents the rich cultural heritage of the city. The new retail store is spread across 16,000 sq. ft. The OnePlus Nizam Palace comes with a unique design. The outer aluminium facade symbolizes a bright and lustrous future, while the red brick wall beneath represents the brand’s loyal, rooted community.
The Experience Store comes with interesting aspects including interactive desks for product catalogues and horizontal LED walls. The latter shows the latest #ShotOnOnePlus content by the community across India. There is also a large customer service centre with dedicated glass cubicles for customers to meet and consult service executives. The brand says that it ensures ensuring transparency in the service provided.
In addition, the store exhibits unique visual display elements showcasing the newly launched OnePlus 8T 5G. The store also comes with visual display elements that showcase a holographic display of the key product features. The company has also ensured safety and hygiene practices while adhering to the government protocol. These health safety measures include thorough sanitization of store premises, social distancing measures, frequent staff temperature checks as well as mandatory use of masks.
The OnePlus Nizam Palace will serve as the new hub for community meetups in Hyderabad. The company says that the new Experience Store is a part of the brand’s ongoing endeavour to enhance its offline presence. OnePlus will invest Rs 100 crores towards deeper market penetration across omni-channel retail business.
The company will introduce offline experience beyond metro cities and expanding to the interior regions through new retail partnerships. Additionally, the brand aims to cover 100 cities through its service centre network in the next year. OnePlus currently have over 5000 offline stores including partnered stores across India.