[MSP Tech Insights] Top 5 Mobile Brands in India Q1 2024: Samsung Reigns Supreme


The Indian smartphone market witnessed a flat YoY growth in 2023 but rebounded in Q4 with a 25% YoY growth in smartphone shipments. This reflects the dynamic nature of the smartphone industry where prospective buyers and tech enthusiasts are expecting nothing but the best from the phonemakers. And the best way to gauge which brands are getting this right is by looking at the macro trends. That’s why we are bringing the quarterly edition of MSP Tech Insights, based on user searches on the MySmartPrice platform.

Top 5 Mobile Brands in India in Q1 2024

The MSP Tech Insights list of top mobile brands in India in Q1 2024 has the usual suspects from top brands of 2023, except with one change. Xiaomi has managed to claw back its popularity share to reach the second spot. And Apple — the fifth rank holder in top mobile brands in 2023, has slipped to the 6th position. Let’s look at top mobile brands in the country in the previous quarter by user searches.

1. Samsung

Samsung was the top smartphone brand in India in terms of mobile shipments in 2023, according to Counterpoint Research. And Samsung devices were the most searched on MySmartPrice as well in Q1 2024. The brand started the year with a bang by launching its flagship Samsung Galaxy S24 series, comprising the Galaxy S24, Samsung Galaxy S24 Plus, and Samsung Galaxy S24 Ultra.

Samsung Galaxy S24 Series launched globally.
The Samsung Galaxy S24 series debuted the Galaxy Ai suite of AI features in Samsung devices.

It also launched the Samsung Galaxy XCover 7 as its first rugged and first enterprise-focused device in February. It then closed the quarter ending in March with several launches under its A-series, M-series, and F-series. By covering a wide range of price segments in India, the South Korean brand has kept users’ interest piqued.

Samsung At a Glance in Q1 2024

2. Xiaomi

Xiaomi used to own a lion’s share of the Indian smartphone market a few years ago. However, with the growing popularity of brands like OnePlus, Realme, and others, it lost ground. The company then shifted gears from budget and mid-range devices to flagship launches in India, and it worked in the brand’s favour.

Xiaomi 14 Ultra India Colour Options MySmartPrice
The Xiaomi 14 series comes with powerful Leica-tuned cameras.

The brand started the year with new additions to its most popular Note series with the launch of Redmi Note 13 5G, Redmi Note 13 Pro 5G, and Redmi Note 13 Pro+ 5G. But its popularity soared with the launch of its latest flagships Xiaomi 14 and Xiaomi 14 Ultra.

Xiaomi At a Glance in Q1 2024

  • The Note 13 Pro 5G series smartphones bring a curved AMOLED display to the Note series for the first time.
  • The Note 13 Pro+ 5G launched as the first Redmi Note series smartphone to sport an IP68 rating for water and dust resistance.
  • The Xiaomi 14 and 14 Ultra launched with powerful Leica-tuned cameras and top-of-the-line hardware.

3. vivo

vivo was the third most searched brand by MSP readers in Q1 2024. Just like Samsung, vivo started the year by launching its flagships – Vivo X100 and the Vivo X100 Pro. These devices marked the debut of the MediaTek Dimensity 9300 chipset in India. The brand then launched a couple of Y series devices across January and February.

vivo x100 pro
The Vivo X100 Pro launched in India as the first Dimensity 9300-powered smartphone.

In March, the brand grabbed the headlines again with the launch of the V30 series. The vivo V30 Pro arrived as the first V-series smartphone with ZEISS optics. vivo then rounded up the first quarter of the year by launching the budget Vivo T3 5G.

vivo At a Glance in Q1 2024

  • vivo X100 and X100 Pro launched in India with Zeiss-branded cameras and a V3 chip for image processing.
  • vivo Y28 5G with Dimensity 6020 SoC launched in January.
  • vivo Y200e 5G with an all-new durable eco-fiber leather design, 120Hz display, 50MP camera, and Snapdragon 4 Gen 2 was launched in February.
  • vivo V30 series with colour-changing fluorite AG glass and Leica camera launched in early March.
  • The last launch from vivo in Q1 2024 was the budget offering called vivo T3 5G.


Realme continued to be one of the most popular brands with Indian consumers. The brand is known for offering smartphones designed to cater to Indian sensibility with best-in-class features at competitive price tags. From having Shah Rukh Khan as a brand ambassador to launching compelling Narzo, C series, and number series phones, Realme has got its strategy right.

Realme 12 Pro Plus MySmartPrice
The Realme 12 Pro+ is the first numbered series device with a telephoto camera.

In January, the brand launched its Realme 12 Pro series flagships Realme 12 Pro and Realme 12 Pro+. These were joined by the Realme 12 5G and the Realme 12+ 5G in March. Realme also launched the top-of-the-line NARZO 70 Pro 5G in the last month of the quarter.

Realme At a Glance in Q1 2024


OnePlus enjoyed the numero uno spot in the top 5 mobile brands list in 2023, thanks to the Nord CE 3 Lite 5G, India-exclusive OnePlus 11R, and its debut foldable OnePlus Open. However, the green-line issue on display left a dent in its reputation as well as the ranking. The brand managed to salvage the situation by offering free lifetime screen replacement to users of OnePlus 8 or newer models.

OnePlus 12R Genshin Impact Edition launched
The OnePlus 12R Genshin Impact edition is a heavily customised offering for the fans of the game.

The year started with the brand launching its flagship OnePlus 12 and OnePlus 12R in the country. These devices flaunt Snapdragon 8 Gen processors, ProXDR LTPO AMOLED displays. 50MP cameras, and more. The brand then launched a limited edition OnePlus 12R in February.

OnePlus At a Glance in Q1 2024

  • OnePlus 12 launched with a dedicated Display P1 chipset and a new Dual Cryo-velocity cooling system.
  • OnePlus 12R launched globally in India and is not India-exclusive.
  • OnePlus 12R Genshin Impact Edition with custom interface, case, glinted cable, and glinted charger launched.

Top 10 Most Popular Smartphones in India in Q1 2024

Xiaomi might have been the second most popular brand in the last quarter but the brand dominated the list of top 10 most popular smartphones in Q1 2024. The phone maker had four smartphones in the list including the top two. OnePlus was also very popular with users with three devices appearing in the list. Let’s take a look.