Samsung Display is all set to make the zero-bezel display tech a reality. According to a leaked marketing slide shared by the Twitter tipster Revengus or @Tech_Reve, Samsung has recently showcased a new display tech at an event. The slide reveals the name of the new display tech: All Around Full Screen. Samsung has also announced a couple of advancements for the under-panel camera (UPC). Let’s look at the display tech and under-display camera advancements the South Korean brand showcased.
Samsung Demonstrates Zero Bezel Display Tech
— Revegnus (@Tech_Reve) August 18, 2023
As you can see in the tweet above, the chaebol has showcased the next generation of display tech at an event. Twitter user Revengus has shared a picture from a Samsung event showcasing the display tech. As per the slide, Samsung was displaying the evolution of display tech from notch to punch-hole to what it’s calling All Around Full-Screen display.
Interestingly, the company displayed the gradual evolution of the iPhone display from a wide notch to a dynamic island to the zero-bezel display. Notably, The Elec reported last month that Apple had asked its display suppliers, Samsung Display and LG Display, to develop zero-bezel OLED panels.
It was speculated that it would take years for either of these companies to come out with a zero bezel screen as it involves bending circuits under the bezel area and securing enough space for the antenna to function without interruption.
It seems that Samsung has already started developing the display ahead of its competitor LG Display. The leaked image shows 3D lamination and edge brightness control under the Zero Bezel heading. For the uninitiated, 3D Lamination is Samsung’s proprietary edge panel technology for making curved screen edges for Samsung flagships.
Samsung has also mentioned high transmittance and optimized pixel structure for under-panel cameras (UPC). We can expect the All Around Full Screen display to feature an under-display camera. Notably, the iPhone 16 Pro series is rumoured to come with a UPC. If the rumours are true, we can see an all-around full-screen display on next year’s iPhone.
The biggest issue with under-display cameras is finding the balance between screen PPI and light transmittance. If PPI is reduced and transmittance increased, the camera area looks blurred, and if PPI is increased with lower transmittance, then the picture quality suffers. With its new display tech, Samsung claims to have achieved 50% higher transmittance and optimized pixel structure for excellent output.
It remains to be seen how good the new display tech from Samsung is. Currently, the brand has only announced display details without an actual prototype. With the existing 3D lamination tech and resources at its disposal, we can safely assume that Samsung Display might achieve the zero bezel display pipedream before the iPhone 16 launch.