Whirlpool of India has launched the 360° Bloomwash Pro 11kg top load washing machine in India. The new model is aimed at large families and users who tend to finish their laundry in fewer, heavier weekend cycles.
The washing machine comes with Whirlpool's 360° Bloomwash Technology, an in-built heater, 6th Sense Intuitive Technology, Quick Sense, and Soft Sense features. Whirlpool says the machine is engineered for "No. 1 in Cleaning Performance," though this claim is based on internal lab tests against leading products in the segment.
Whirlpool 360° Bloomwash Pro 11kg: Key Features
The Whirlpool 360° Bloomwash Pro 11kg uses the company's HexaBloom Impeller, which has six vanes designed to improve cloth movement inside the drum. According to Whirlpool, the washing action moves clothes in a blooming pattern to balance cleaning, fabric care, and water efficiency.
The machine also comes with an in-built heater that supports three hot water modes: Warm, Hot, and Allergen Free. Whirlpool claims this helps remove up to 50 types of tough stains, including stains up to 48 hours old, without requiring pre-treatment. The company also claims the heater can eliminate up to 99.9% of germs and allergens, based on lab testing.
Quick Sense is another major feature on the new model. Unlike regular quick wash modes, Whirlpool says Quick Sense can scan the laundry load and adjust water and wash time accordingly. The cycle can complete small loads under 2kg in 30 minutes, medium loads between 2kg and 5kg in 35 minutes, and larger loads above 5kg in 40 minutes.
The washing machine also includes Soft Sense, an automatic softener dispenser that releases fabric softener during the rinsing cycle. The 6th Sense Intuitive Technology further senses load weight, water pressure, input voltage, and load distribution to optimise water levels, detergent quantity, torque, and drum movement.
Other features include Auto Tub Clean, Load Sensing, Detergent Dosage Sensing, Auto Laundry Load Distribution, Dry Tap Sensing, Water Pressure Sensing, and Voltage Sensing.
Design, Warranty and Availability
The Whirlpool 360° Bloomwash Pro 11kg comes in a Juniper Green matte finish. Whirlpool is offering a 4-year comprehensive warranty on the washing machine and a 10-year warranty on the wash motor.
The new washing machine will be available across leading retail stores and online platforms in India. Whirlpool has not announced the price of the 360° Bloomwash Pro 11kg in the press note.
Commenting on the launch, Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said the new model addresses the needs of time-starved urban consumers who often end up doing multiple laundry loads over the weekend. He added that the larger capacity, Quick Sense, Soft Sense, and in-built heater are meant to help families manage laundry more efficiently.
The 11kg capacity is the main consumer hook here. For Indian households where laundry often piles up through the week, Whirlpool is positioning the Bloomwash Pro as a convenience-first upgrade rather than just another premium top-load machine. The absence of pricing, however, means its final value proposition will depend on where Whirlpool places it against other large-capacity top-load and front-load options in the market.
