Picture Perfect: Capture Professional-Grade Portraits with the V30 Series and Experience the Ultimate with ZEISS Excellence on V30 Pro

vivo and ZEISS Optics – name a better mobile photography duo, we will wait. Both brands are iconic when it comes to their respective industries and their collaboration has been pushing the envelope for smartphone imaging. But now, vivo is taking its biggest leap yet with ZEISS, as the brand is aiming to redefine the mid-range by offering segment-first flagship camera features.

We are talking about the upcoming vivo V30 series. With 50MP cameras across the board, Studio-Quality Aura Light technology, and powerful portrait imaging, the smartphones have a lot going for them. Let’s take a look at why the new V30 series should be the next smartphone upgrade for camera lovers.

The Goodness of the 50MP Cameras All-Around

The vivo V30 series is here to change the stereotype that only the rear camera matters. There are very few flagship devices with powerful cameras across the board from the rear camera setup to the selfie camera at the front, and there are almost none in the mid-segment. Both the vivo V30 and V30 Pro feature a 50MP primary camera on the back, which is not surprising, but they also sport 50MP selfie cameras.

The main camera on the back is a VCS True Color lens with OIS, where VCS stands for vivo Camera-Bionic Spectrum. The VCS True Colour camera is designed to offer accurate colour reproduction even at night. The V30 comes with a 1/1.55-inch 50 MP OmniVision OV50E primary sensor. On the other hand, the V30 Pro comes with the brand-new 1/1.49-inch Sony IMX920 sensor with ZEISS optics, which is the largest ever to ship with the V series device.

Coming to accompanying lenses, the vivo V30 comes with a secondary 50MP ultra-wide-angle lens and the V30 Pro flaunts a 50MP AF ultra-wide-angle camera with a third 50MP ZEISS Professional Portrait camera. The ultra-wide angle lens comes with a field-of-view of 119°, allowing users to capture landscapes and large group photos easily.

There is also an AI Group Portrait feature that boosts the clarity of each face in the group by 10%. Moving on to the third lens on the V30 Pro, the 50MP ZEISS professional portrait camera on the Pro model comes with a 50mm focal length for professional portraits.

ZEISS Lenses To Take Your Photography to the Next Level

Speaking of ZEISS lenses, vivo typically restricts ZEISS collaboration to its flagship X series devices. However, this is the first time that the brand is bringing it to its mid-range offerings. The V30 Pro comes with ZEISS-certified lenses designed for the Indian market.

The sophisticated ZEISS Border Watermark lends a touch of professionalism to your captures. The vivo V30 Pro comes with two sets of ZEISS custom borders and four sets of vivo custom borders. There are ZEISS-specific features like Cinematic Video Bokeh for ZEISS cinema lens effect in the videos with bokeh and ZEISS Natural Colour for realistic colour production.

If you have been eyeing the X series smartphones for their ZEISS co-engineered cameras but have been restricted by budget, you can now pick up the vivo V30 Pro. The ZEISS optics and co-engineered features will help push the boundaries of your creativity when it comes to photography.

Studio-Level Portraits

The vivo V30 Pro flaunts a segment-first ZEISS Professional Portrait camera with a 50mm focal length for clicking DSLR-level portraits with one click. The camera has been tested by ZEISS and is capable of clicking great portrait images in all scenarios. The sharp and realistic portrait shots are free of any distortion, stray lights, chromatic aberration, etc., which makes them instantly sharable.

Additionally, the camera comes with 6 ZEISS-style portrait modes to push the boundaries of portrait photography. These include Cine-flare Portrait, Biotar Style Bokeh, Sonnar Style Bokeh, Cinematic Style Bokeh, Planar Style Bokeh, and Distagon Style Bokeh. In the world of boring portraits, these Zeiss Style Portraits are all set to take the portrait experience to a whole different level by offering ready-to-use creative and professional-grade portraits.

With the Vivo V30 series, you do not have to worry about your portrait shots coming out average. All it takes is one click to capture stunning shots with a unique bokeh effect and accurate subject-background separation without the cutout effect.

Studio-Quality Aura Light For Great Lighting Every Time

The Smart Aura Light has been the distinguishing feature of the V series smartphones. However, gone is the smaller ring-styled SAL that we saw on the V29 series devices. Its successors come with a dedicated squarish island housing a single LED flash, which is surrounded by a bigger and better Studio-Quality Aura Light.

The new Studio-Quality Aura Light now comes with an upgraded nanoscale light guide for a 19x larger light output area and 50x softer light. The Smart Aura Light can now detect the distance in real-time and adjust the light projection more accurately. It means the light projection is softer when the subject is close and brighter when the subject is far away. This results in accurate illumination while maintaining details and natural colours.

Selfies Get The High-Resolution AI Treatment

The Vivo V30 series devices are truly selfie experts, thanks to the powerful 50MP selfie camera on the front. The front camera on both smartphones flaunts an improved wide-angle lens and autofocus for sharp and distortion-free selfies.

The selfie camera is equipped with Eye AF and can capture clear shots of subjects at any distance. Furthermore, the wider 92° field-of-view ensures that everyone is included in the group selfies without any distortion or blurriness. Needless to say, the new Vivo V30 series would also be the perfect pick with industry-leading front camera capabilities.


It’s safe to say that the Vivo V30 series has all the making of being the market disruptor when it comes to mobile imaging in the mid-tier segment. With 50MP cameras across the board and powerful photography features, these devices are the pocket studios that everyone wishes to own in the era of mobile photography.

Moreover, these phones are not just one-trick pony but also come with a list of impressive features from a stunning display and the latest processors to an intuitive software experience and all-day battery. Add to it the competitive price tags that undercut the competition significantly, it becomes a no-brainer. So, what are you waiting for? If you are looking for a smartphone upgrade, get your hands on a V30 series phone right away.