Samsung India has announced its new ‘Big Game, Bigger Screen, Biggest Moments' campaign, bringing special offers on its Vision AI Big TVs for football fans. The campaign focuses on enhancing the football viewing experience at home with larger screens and AI-powered picture and sound features.
The announcement comes as sports viewing continues to become a key use case for premium televisions, with consumers increasingly opting for bigger screens for live events. Samsung's Vision AI Big TVs are available in screen sizes starting from 75 inches and come with features designed for sports, movies, and everyday entertainment.
Samsung Vision AI TV Offers
As part of the campaign, customers purchasing select Samsung Vision AI TVs can get a free soundbar worth up to Rs 92,990 or a free TV worth up to Rs 2,14,990, depending on the model. Samsung is also offering up to 20% cashback, zero down payment options, and EMI plans of up to 30 months.
Samsung Vision AI TV Features
The 2026 Samsung Vision AI TV lineup comes with AI Soccer Mode, which uses real-time scene analysis to improve ball movement, colours, and stadium-like audio during football matches.
The TVs also include Samsung's Vision AI Companion, which integrates AI platforms including Bixby, Perplexity, and Microsoft Copilot. Other features include AI Upscaling Pro for improving lower-resolution content, Color Booster Pro for scene optimisation, and AI Sound Controller Pro for adjusting commentary, music, and crowd sounds.
Samsung Vision AI Big TVs also include Samsung TV Plus, Samsung Care+, Samsung Finance+, Sound Plus, Art Plus, and seven years of OS upgrades. The offers are available through Samsung India's retail and online channels.
