Xiaomi has started selling its new TV S Mini LED Series in India, marking the brand's move into the Mini LED television segment. The new lineup comes in 55-inch, 65-inch, and 75-inch sizes, and is positioned as Xiaomi's push into the more premium end of the large-screen TV market, where better contrast control, higher brightness, and gaming-focused features are increasingly becoming key differentiators.
For Xiaomi, this is also a notable portfolio step. The company has had a strong presence in the value and mid-range smart TV market in India, but Mini LED is where brands are now trying to offer a visible jump over conventional QLED and standard LED televisions without crossing into OLED pricing territory. That makes this series important not just as a new launch, but as a signal of where Xiaomi wants to compete next.
A Push Toward More Premium Viewing
The Xiaomi TV S Mini LED Series uses a QD Mini-LED panel, combining Quantum Dot colour with Mini LED backlighting. Xiaomi is promising peak brightness of up to 1,200 nits, support for Dolby Vision and HDR10+, Filmmaker Mode, and 4K resolution. On paper, that gives the new TVs the right ingredients to appeal to buyers looking for better HDR performance, stronger highlights, and more controlled blacks than what standard 4K televisions usually offer in this price band.
Xiaomi is also leaning on features that matter beyond movies and streaming. The lineup includes DLG 120Hz, MEMC, and ALLM, which should help the TVs appeal to sports viewers and console gamers as well. The company's PatchWall interface remains part of the package, alongside AirPlay 2, Google Cast, Miracast, Wi-Fi, and Bluetooth support. Audio duties are handled by a 34W quad-speaker system with Dolby Audio, Xiaomi Sound, and DTS support.
Why This Matters for Buyers
Mini LED is becoming the next obvious upgrade pitch in televisions, especially for buyers moving to 55-inch and larger screens. At these sizes, panel quality differences become much easier to notice, particularly with HDR content, sports, and gaming. Xiaomi appears to be targeting exactly that buyer: someone who wants a more premium picture experience than a regular QLED can offer, but still wants to stay below the pricing of higher-end OLED models from bigger legacy brands.
The sharper play here is pricing. With the 55-inch model effectively dropping below ₹50,000 with bank discounts, Xiaomi is clearly trying to make Mini LED feel more mainstream rather than niche. That could put pressure on rivals in the premium-affordable TV space, especially brands like TCL, Hisense, and Vu, which have also been using display technology and aggressive pricing to win buyers upgrading to larger screens.
Pricing and Availability
The Xiaomi TV S Mini LED Series is now available via mi.com, online platforms, and retail stores starting April 22, 2026.
| Variant | Selling Price | Bank Offer | Effective Price |
|---|---|---|---|
| Xiaomi TV S Mini LED 55 | ₹51,999 | ₹3,000 | ₹48,999 |
| Xiaomi TV S Mini LED 65 | ₹71,999 | ₹5,000 | ₹66,999 |
| Xiaomi TV S Mini LED 75 | ₹99,999 | ₹10,000 | ₹89,999 |
Xiaomi is also offering up to 12 months of no-cost EMI and a one-year extended warranty, taking total comprehensive coverage to three years.
The Broader Play
This launch is less about adding one more TV series and more about Xiaomi trying to stretch its television brand upward in India. The company has already built scale in smart TVs through aggressive pricing and software familiarity. What it now needs is stronger credibility in the premium segment, where buyers are more willing to pay for picture quality gains and screen-size upgrades. The TV S Mini LED Series looks like Xiaomi's attempt to bridge that gap.
