Hisense has launched its new U7SE ULED Mini-LED TV series in India. The lineup starts at Rs 63,990 and will be available in 55-inch, 65-inch, 75-inch, 85-inch, and 100-inch screen sizes.
The new series is aimed at buyers looking for a premium large-screen TV with Mini-LED backlighting, high refresh rate gaming features, and improved sound without immediately investing in a separate soundbar.
Hisense U7SE: Price and Availability
The Hisense U7SE ULED Mini-LED TV series will be available at an introductory price starting at Rs 63,990. The company has not shared the full price list for each screen size yet.
The TV will be sold through leading offline retail partners including Satya, Nandilath, MyG, Great Eastern, Patra Electronics, Khosla, and other stores.
Hisense U7SE: Features and Specifications
The Hisense U7SE series uses ULED Mini-LED technology with Full Array Local Dimming. This allows the TV to control brightness across multiple zones, which should help improve contrast, black levels, and detail in darker scenes. The lineup also gets Hi-QLED Colour technology and Pantone Validation for improved colour accuracy.
For gaming, the U7SE offers a native 144Hz refresh rate, VRR support, and HDMI 2.1 connectivity. The 100-inch models also get a native 165Hz Game Mode, which positions them more directly at console and big-screen gaming users.
The TVs are powered by Hisense's Hi-View AI Engine, which optimises picture quality, contrast, and colour in real time. The 100-inch variants get the Hi-View AI Engine Pro for better clarity and detail processing.
On the audio side, the U7SE series comes with a built-in subwoofer tuned by Devialet. Hisense is also offering support for Dolby Vision IQ, HDR10+ Adaptive, Filmmaker Mode, an AI RGB Light Sensor, and hands-free voice control.
The TVs run on VIDAA Smart OS.
Hisense Looks to Grow Its Premium TV Presence in India With Mini-LED Push
The U7SE launch comes at a time when Mini-LED TVs are becoming more common in India, especially as consumers move towards larger screens and better home entertainment setups. Hisense is positioning the series as a more accessible premium option with a focus on gaming performance, improved contrast, and cinematic viewing.
The launch also aligns with the company's larger India strategy. Hisense recently inaugurated its first manufacturing facility in Sri City, Andhra Pradesh, strengthening its local manufacturing presence. The company has also been expanding its offline retail network as it looks to compete more aggressively in India's premium TV segment.
The brand claims to hold the No. 1 global position in the 100-inch-and-above TV segment based on Omdia data from 2023 to Q3 2025. With the U7SE series, Hisense is bringing more of its large-screen and Mini-LED portfolio to Indian buyers.
