In June this year, Apple showcased its Vision Pro, a high-end mixed-reality (MR) headset. The device is expected to be released in early 2024 in the United States and later that year internationally. While the headset packs all the futuristic bells and whistles, it comes with a hefty price tag of $3499 (almost Rs 3,00,000). However, recent rumours suggest that the tech giant is gearing up to launch a more budget-friendly iteration of its high-end Vision Pro, marking a strategic move to capture a broader market.
According to a recent report from DigiTimes, Apple is working on four variations of the second-generation Apple Vision Pro. Another report suggests that two of these models will see the light of day, each catering to a different segment of consumers.
The first model, reminiscent of the Apple Vision Pro, will maintain a high specification and, in turn, a premium price tag. The second, poised to be the mass-market edition, aims to balance functionality and affordability.
Apple’s Half-Price Challenge
Apple needs to cut production costs significantly for the budget-friendly model to succeed. According to the latest reports, Apple is eyeing a 50% reduction in the cost of Materials compared to the Vision Pro, making augmented reality more affordable for the masses.
Production for the cheaper model is expected to kick off in late 2024, with a launch slated for the second half of 2025.
As Apple sets its sights on making augmented reality more mainstream, a cheaper Vision Pro variant could be the key. Less fancy, more affordable – a move towards making AR a reality for more people.
Note: Please be aware that all of these are very early rumours, and the Cupertino giant has not dropped any hints about another MR headset. So, take all this information with a considerable grain of salt.
