Premium Smartphone Sales Continue To Rise Globally Led by Apple and Samsung: Report

Counterpoint Research reports that premium smartphone segment continues to grow amidst the ongoing decline in overall device shipments

  • Apple’s iPhones remain the top-selling smartphones in the premium segment.
  • Samsung has also seen significant growth in foldable sales, along with the flagship Galaxy S23 Series.
  • India is currently the fastest-growing market for premium smartphones.

The global smartphone market has been experiencing a slowdown as companies have not been able to keep up with the momentum gained during the COVID lockdown. Despite the decline in overall sales, the premium smartphone segment has continued to grow for seven years in a row.

As per the latest report from Counterpoint Research, smartphones priced over $600 (approx Rs 50,000) have witnessed a 6% YoY growth in 2023. Apple remains the top choice in the high-end segment, followed by Samsung.

The report reveals that iPhones are the preferred choice of flagships, with a market share of over 70% in the price segment above Rs 50,000. Samsung has secured the second spot with 17% market share, due to its success with the Galaxy S23 Series and foldable devices.

Samsung is undisputedly the market leader when it comes to foldable smartphones. The Galaxy Z Flip 5 and Fold 5 received over 1 lakh pre-bookings in India itself, during the launch in August 2023. These numbers suggest that foldables are gaining significant interest among buyers looking for a flagship.

counterpoint research premium smartphone market share
Global market share of smartphone brands in premium segment above Rs 50,000 (Counterpoint Research)

Huawei is the third-largest contributor of premium smartphones, and the majority of these sales come from China with the launch of the Huawei Mate 60 Series. The company has also started manufacturing 5G chipsets using SMIC, which is helping them to push flagship devices amidst the USA sanctions.

Surprisingly, OPPO only has a 1% market share in the premium segment, which includes OnePlus. Despite the popularity of the OnePlus 11 Series, the company still lags behind Apple and Samsung by a huge margin in flagship sales.

Xiaomi’s partnership with Leica is helping the company grow its presence in the premium segment with devices like the Xiaomi 12S Ultra, Xiaomi 13 Pro, and more. Although the company is famous for its flagship killer devices from its subsidiaries Redmi and POCO, the Mi flagships are often priced below Rs 50,000. Xiaomi has managed to gain a 2% market share in the flagship sales globally.

According to Counterpoint Research, India is currently the fastest-growing market for premium smartphones and has played an important role in the growth of this segment globally. China, Latin America, the Middle East, and Africa have also shown record-breaking sales for high-end devices.

As of now, premium devices account for almost one-fourth of the total smartphone sales in the world. The number is expected to grow further as emerging markets like India are witnessing a lot of people transitioning from mid-range to flagships.