Smartwatches Have Overtaken Fitness Bands To Become The Preferred Wearable For Indians

Let’s take a look at the smart wearable shipment figures during Q1 2021.

Homegrown brands Noise

The demand for smartwatches and fitness wearables has been on the rise. According to a new report from IDC, the Indian smart wearable market grew by over 170 per cent year-on-year in Q1 2021. Companies shipped over 11.4 million units during the quarter. The latest growing smart wearable category were smartwatches. According to the report, smartwatches overtook fitness bands in terms of shipments during the quarter. Indian smart wearable brand Noise led the charts with a 26.7 per cent market share, BoAt followed second with a 21.9 per cent market share. Let’s take a look at the smart wearable shipment figures during Q1 2021.

Noise leads and BoAt follows as smartwatches overtake fitness bands

An IDC research report reveals that the smart wearables category saw its best quarter in Q1 2021. Companies shipped over 11.4 million units during the quarter. Smartwatches overtook fitness bands in terms of shipments as well. According to the report, close to 1.4 million smartwatches were shipped during the quarter, resulting in a 463 per cent YoY growth. Noise shipped the most number of smartwatches in India with a 26.7 per cent market share. Next in the line was BoAt, which managed to capture 21.9 per cent of the Indian smartwatch market. 

Xiaomi led the fitness band category with a 37.3 per cent market share. OnePlus overtook Realme to capture 25.2 per cent of the market. Companies shipped over 7.6 million units of smart fitness bands in the country.

BoAt remains the leader in the earwear category with its wide range of budget audio products. The company has a 29.3 per cent market share. OnePlus follows in second with a 15.1 per cent market share. Both companies also led the Truly Wireless Stereo (TWS) category, which saw a 284 per cent YoY growth. BoAt has a 25.6 per cent share of the total 35 per cent TWS market share in the overall earwear category. OnePlus’s budget TWS helped it capture 11.9 per cent of the TWS market. 

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