[MSP Tech Insights] Top 5 TV Brands in India Q1 2024: LG Takes The Crown


It’s 2024 and more people are cutting the cords than ever! This is the era of smart TVs and more people are looking up for TV offerings from various brands. The revolution that started with affordable Xiaomi TVs has gone mainstream with brands like TCL, VU, iFFALCON, etc. offering value-for-money TVs. Despite this, premium brands like LG, Sony, and Samsung are still in popular demand. Here’s the first-ever MSP Tech Insights to understand the market trend and popular TV brands in India in Q1 2024.

Top Most Popular TV Brands in India in Q1 2024

MSP Tech Insights for TV brands in Q1 2024 is based on the search volume for each brand on the MySmartPrice platform. Let’s take a look at the most popular TV brands in Q1 2024.

1. LG

LG was the number one TV brand in India in Q1 2024. Around 29.7% of total users on the MySmartPrice platform were looking up various TVs offered by the South Korean giant in the country. What works in LG’s favour is the wide range of TV offerings across price points, and its innovative features.

lg signature oled transparent tv
The LG Signature OLED T is a 77-inch transparent TV that uses a contrast film panel on a glass surface. It uses the same design language as the LG Rollable TV, which was showcased last year at CES 2023. LG says that customers will be able to buy this transparent TV by the end of this year.

LG has several series of TVs on offer in India including 4K UHD AI ThinQ, 8K, Ultra Big TVs, NanoCell, QNED, OLED, OLED Evo, and LG Signature OLED. The brand also launched QNED 83 series TVs sporting 120Hz 4K panels with Quantum Dot and Nano-cell technologies.

2. Sony

Sony needs no introduction in the electronics industry. The brand’s BRAVIA XR and Master series of smart TVs is considered the gold standard when it comes to offering class-leading features and cutting-edge technologies. With 27.1% of users looking up its products, the brand lost out on being the top seed by only a margin.

Sony Bravia XR A80J OLED
Sony Bravia XR’s range of TVs offers cutting-edge features and innovative technologies.

The company offers premium BRAVIA TVs in India under the X, A, and W series. The X and A series TVs are premium offerings, whereas the W series is a premium mid-range lineup for those looking for cheaper models. The popularity of the brand can be gauged from the fact that it’s yet to launch a new TV in India this year and still has the majority of users looking up for its offerings.

3. Samsung

Samsung completes the trio of the top three most obvious choices when it comes to buying a TV in India. It accounted for around 23% of user searches in the past quarter.

samsung qled tv 8k
Samsung Electronics has announced its upcoming range of QLED and OLED TVs for the Indian market.

Samsung offers Ultra HD 4K, Crystal UHD, OLED 4K, QLED 4K, Neo QLED 4K, Neo QLED 8K, and Micro LED televisions in the subcontinent. The brand also has ultra-premium The Frame and The Serif series on offer for ultra-premium buyers. Whatever your requirements, from being able to enjoy cinema-like movie watching to enjoying the crisp visuals of the latest console games, Samsung has got your back.

4. Xiaomi

It’s no secret that a huge credit for starting the smart TV revolution in India goes to Xiaomi. From sub-Rs 10,000 offerings to premium high-end TVs, the brand has something for people from all walks of life. The brand was 4th most popular in Q1 2024 with 13.2% of viewers looking it up online.

Xiaomi is one of the most popular brands in the Indian TV market.

Xiaomi started its smart TV journey in India back in 2018 with the launch of the slimmest LED TV called Mi TV 4. Since then, the company has expanded its lineup with X, A, C, Q, and Horizon Edition. The brand even offers budget TVs through its Redmi sub-brand.

5. TCL

TCL was the surprise entrant in the MSP Tech Insights for top TV brands in India in Q1 2024. The brand rounds up the list with 6.2% of MySmartPrice users looking up for its offerings in the country. The USP of the brand is value-for-money televisions, which don’t break the bank.

The TCL C755 Mini LED 4K TV launched in India starting at Rs 89,990.

TCL gives users options to choose from AI, Smart, Android, Google, OLED, Mini-LED, and QD-Mini LED offerings in the country. Apart from being relatively affordable, TCL also keeps the user interest piqued with new launches and frequent offers.