[MSP Tech Insights] Top 5 Laptop Brands in India Q1 2024: The Usual Suspects Dominate the Popularity Charts


The laptop market in India has boomed after the pandemic and the recent Make in India initiative by the Indian government. Local manufacturing has also helped bring down the cost of laptops to some extent. As a result, more people are buying and looking up laptop models online. While there are many laptop brands India, the incumbents continue to reign supreme. So, here’s the MSP Tech Insights Q1 2024 to look at the top laptop brands in India as per user searches.

Top 5 Most Popular Laptop Brands in Q1 2024

India is a huge market when it comes to the laptop industry with new entrants launching their offerings frequently. But the top most popular brands looked at by customers remain the trusted and reputed names in the industry.

1. HP

HP continues to be the numero uno brand in India based on popularity. It was also the top laptop brand in 2023 with 46.5% of viewers looking up its offering. While the percentage of searches shrunk to 37.6% in Q1 2024, the brand managed to hold on to its ranking.

HP Pavilion 15The US-based brand managed to achieve the feat by offering a wide range of laptops under its Envy, Spectre, Elitebook, Victus, Omen, Pavilion, and Chromebook series. You name a budget and they have a laptop for you.

Best HP Laptops Launched in India in Q1 2024

  • HP Omen 16 with Intel Core i7 14700HX processor launched in January.
  • HP Spectre x360 With Intel Core Ultra processors arrive in India.


The Taiwanese brand ASUS also retained its second position in 2023. Thanks to its diverse product range at all price points, the company enjoyed an 18.5% viewers percentage last year. The percentage jumped to 20.5% in the first quarter of 2024, which indicates its increasing popularity.

The ASUS Zenbook Series is in an ultra-thin lineup from the company.
The ASUS Zenbook Series is in an ultra-thin lineup from the company.

ASUS offers various lineups of laptops for home, work, creators, students, and gamers in India. Popular ASUS series include Zenbook, Vivobook, Chromebooks, TUF, and ROG. And the brand keeps users interested with frequent laptop launches with attractive discounts.

Best ASUS Laptops Launched in India in Q1 2024

3. Dell

Dell had a good first quarter in 2024 and climbed a rank higher than its 2023 standing. With 16.8% of readers looking for Dell laptops online on MySmartPrice, the American brand was the third most popular laptop company in the country from January to March 2024.

Dell Alienware M18 R2 comes in Dark Metallic Moon colour.
Dell Alienware M18 R2 comes in a Dark Metallic Moon colour.

With Inspiron and Vostro catering to budget buyers, Alienware for gamers, and XPS for premium users, Dell has been catering to all types of users in India. The brand doesn’t launch new laptops frequently but has a wide range of offerings for all.

Best Dell Laptops Launched in India in Q1 2024

  • Dell Alienware m18 R2 with the latest 14th Gen Intel Core i9-14900HX processors and up to NVIDIA GeForce RTX 4090 GPU got introduced last month.

4. Lenovo

Lenovo also climbed a rank higher with 16.5% popularity share, which is slightly lower than that of Dell. The brand has built a good reputation for itself by offering budget and value-for-money laptops in India. In a market with the most price-conscious buyers, it’s no wonder that Lenovo is one of the most popular brands.

Lenovo Legion 7i
Lenovo Legion 7i is aimed at gamers and offers Intel’s latest 14th-gen processors.

Those looking for new laptops can choose from IdeaPad, ThinkBook, ThinkPad, LOQ, and Legion series. This lineup covers the whole spectrum – from budget to flagship laptops, and from office needs to catering to gamers.

Best Lenovo Laptops Launched in India In Q1 2024

5. Acer

Acer went from fifth spot in September 2023 to third in 2023 overall. However, in Q1 2024, it’s at the fifth place. Similar to ASUS, Acer is known for offering impressive value-for-money laptops in the country. And considering the value-conscious Indian buyers, it continues to be one of the most popular brands.

Acer Swift Go 14

For budget buyers, the company offers laptops under its Aspire, One, and Extensa series. Those who are looking for a high-end device for a heavy workload will find the H series more befitting for their requirements. Gamers can take their picks from the Nitro and Predator series.

Best Acer Laptops Launched in India in Q1 2024

Top Most Popular Laptop Processors in India

When it comes to laptop processors to pick from, Intel and AMD are the only two considerations for many in India. The same is reflected in the volume of people looking up laptops powered by these processors on MySmartPrice. Take a look at the graph below.