Kodak TV India has expanded its television portfolio ahead of the festive sales, led by a 55-inch Mini-QD 4K TV priced at Rs 34,999 and a 65-inch JioTele OS QLED model at Rs 42,499. Announced on October 5 by Super Plastronics Pvt. Ltd. (SPPL), Kodak’s brand licensee in India, the additions also include a 50-inch QLED Special Edition and affordable 40-inch and 43-inch Full HD TVs.
The 55-inch Mini-QD is the most significant addition, bringing Mini LED backlighting into Kodak’s range at a price below Rs 35,000. Alongside it, the broader lineup gives SPPL several ways to attract festive shoppers: a larger screen, a different smart TV platform or a lower entry price. Advertised festive prices across Kodak’s portfolio start at Rs 6,999.
Kodak’s New TVs: Prices and Availability
The new models will be available through Flipkart during the Big Billion Days sale. According to SPPL’s announcement, the sale starts on October 9, with early access for select customers from October 8.
| TV | Model Number | Announced Price |
|---|---|---|
| 55-inch Mini-QD 4K | K55Mini5060 | Rs 34,999 |
| 65-inch QLED with JioTele OS | KQ65JTV0040 | Rs 42,499 |
| 50-inch QLED Special Edition Full HD | 50QSE5055 | Rs 23,499 |
| 40-inch X900 Pro Full HD | 40FHDX7XPROBL | Rs 11,999 |
| 43-inch X900 Pro Full HD | 43FHDX7XPROBL | Rs 13,999 |
The Rs 6,999 starting price applies to the 24QSE5002 in Kodak’s wider festive sale list. SPPL has also announced an additional 10% instant discount on eligible Axis Bank and ICICI Bank card transactions, subject to offer terms.
A separate promotional contest covers eligible Kodak, Thomson and Blaupunkt TV purchases on Flipkart with a minimum cart value of Rs 8,499. Prizes include a Tata Punch, a Honda Activa and Thomson TVs, with participation and selection governed by the contest terms.
The 55-Inch Mini-QD Leads the Upgrade Pitch
Kodak’s 55-inch Mini-QD model combines a 4K display with Mini LED backlighting, Dolby Vision support and a claimed brightness of 550 nits. It runs Google TV and includes Google Assistant, built-in Chromecast and an 80W quad-speaker system with Dolby Atmos support.
Mini LED backlighting gives this model a more meaningful point of differentiation than the QLED label alone. Its value will depend on how effectively the TV controls the backlight in demanding scenes, such as bright subtitles against a dark background. Kodak has not disclosed the local-dimming zone count in the announcement, so the technology label alone is insufficient to establish its contrast performance.
The company also advertises 120Hz HSR, variable refresh rate (VRR) and Auto Low Latency Mode (ALLM). These target gaming and motion handling, but the release does not confirm native 4K operation at 120Hz. Buyers planning to connect a console or gaming PC should check the supported resolution and refresh rate together.
The launch places Kodak within the wider competition around QLED and Mini LED televisions, where brands such as TCL already offer both technologies in India. Kodak’s proposition here is the Rs 34,999 entry point for its 55-inch Mini-QD model; picture processing and backlight control will determine how convincingly it competes beyond the specification sheet. TCL India
JioTele OS and Coolita Cater to Different Households
The new 65-inch model expands Kodak’s JioTele OS QLED lineup, which also includes 43-inch, 50-inch and 55-inch sizes. It combines a 4K QLED display and HDR support with access to more than 300 free live channels, JioGames, a multilingual voice remote and dedicated OTT shortcut keys.
For a household that regularly moves between live channels and streaming services, the interface and ease of finding content could be as relevant as screen size. At Rs 42,499, the 65-inch version provides a larger-screen alternative to the 55-inch Mini-QD, although the two use different display backlighting and software platforms.
Kodak has also added a 50-inch model to its Coolita 3.0 lineup. The Linux-based platform offers apps including JioHotstar, YouTube, Prime Video, SonyLIV and ZEE5, alongside live channels and games. The range advertises 40W surround sound, HDMI and USB connectivity, and Miracast.
The 50-inch Special Edition is listed as Full HD in the announcement. That distinction matters: QLED describes display technology, not resolution, and buyers should not assume that every large QLED television is 4K.
At the lower end, the new 40-inch and 43-inch X900 Pro models offer Full HD displays, claimed 300-nit brightness and 36W stereo sound. Their lower prices make them relevant for buyers seeking a basic television or a secondary screen without paying for the higher-end display features.
Kodak’s Festive Push Extends Beyond Online Discounts
The mix of Google TV, JioTele OS and Coolita suggests SPPL is using different software platforms to serve several price brackets within the Kodak brand. The Mini-QD model gives it a more advanced display offering, while the smaller Full HD TVs retain a lower-cost entry point.
SPPL CEO Avneet Singh Marwah said the company aims to expand Kodak’s offline presence to more than 500 districts, alongside its claimed e-commerce reach across over 19,000 pin codes. That ambition matters beyond the sale period: a wider physical presence could help the brand reach buyers who want to see a television before purchasing.
For shoppers, the useful comparison is between the specific models rather than the range-wide starting price. The 55-inch Mini-QD merits attention for its display features, while the 65-inch JioTele OS model prioritises screen size. Before choosing either, checking everyday picture quality, the required streaming apps and local installation and service support will help establish whether the festive price represents a worthwhile upgrade.
