Milagrow continues to ramp up its efforts in India's smart cleaning category with the launch of the CoinSucker and CoinSucker Pro, two handheld vacuum cleaners aimed at consumers looking for compact, high-suction devices without the learning curve of robotic vacuums. Coming shortly after the Duster series and high-end robot launches like the iMap 16 Galaxy and iMap 15 AI Plus, these new models mark the brand's deeper foray into portable cleaning tools, a space where few Indian players have built depth.
Ecosystem Expansion
The CoinSucker series represents Milagrow's intent to widen its cleaning ecosystem, catering not only to premium users seeking AI-powered floor bots but also to budget-conscious buyers looking for targeted utility. The standard CoinSucker is a corded cleaner built primarily for car interiors, with a 120W motor, 8200Pa suction power, and washable HEPA filters. It plugs directly into a 12V car outlet and comes bundled with multi-purpose attachments and a compact storage pouch, making it a practical choice for on-the-go users. The CoinSucker Pro goes cordless with a 2000mAh battery, upgraded 10000Pa suction, and longer runtime, aimed at consumers who want a simple plug-free experience for home, desk, or travel use.
These are not flashy products, but they fill a growing void. With more people juggling hybrid work and spending time commuting again, there's a need for small vacuums that can handle quick messes in cars, living rooms, and workstations. And with Diwali cleaning around the corner, Indian buyers are actively seeking affordable cleaning tools that don't require installation, app setup, or constant charging.
Milagrow's current portfolio reflects this evolving strategy. Its recent launches have addressed nearly every cleaning format, from robot vacuums with AI and self-emptying bases, handhelds with lightweight builds, and now convertible designs like the iMap 15 AI Plus that double as robotic and manual vacuums. The brand seems to be embracing a modular approach, recognising that no single format can cater to every household. While international brands focus primarily on robots or cordless stick vacuums, Milagrow is choosing to differentiate by offering stackable cleaning layers for the Indian market.
In terms of pricing, the CoinSucker is being offered at ₹1,999 and the CoinSucker Pro at ₹2,999. These undercut many of the current options available on online marketplaces, where most cordless vacuums start north of ₹4,000. For users who already own robot vacuums and want something to clean upholstery, car seat gaps, or dust-laden shelves, these handhelds offer a no-fuss secondary solution. Compared to the recently launched Duster Pro (₹3,499), which is sleeker and lighter but less powerful, the CoinSucker Pro trades design for suction strength and dustbin capacity.
Milagrow’s Big Bet on Volumes
As competition builds in the Indian vacuum space, Milagrow is clearly betting on volume and format variety. The robot vacuum segment has seen new entrants like Dreame and Trifo entering India with sub-₹20,000 offerings, challenging established players on mapping, runtime, and suction. Milagrow's approach, by contrast, is to secure both ends of the spectrum — premium AI bots for top-end users and dependable, sub-₹3K handhelds for mass adoption.
For buyers, the decision comes down to use-case clarity. If you're looking for a deep-cleaning robot vacuum, the iMap 16 Galaxy at ₹23,990 competes directly with Dreame's F10 and offers a bagless base and AI mapping, while those who simply want a quick dust buster can pick from the Duster Pro, CoinSucker Pro, or even the standard CoinSucker, depending on how portable and powerful they want it.
From an editorial perspective, the CoinSucker launch may not dominate headlines, but it's a solid move for a brand building toward a full-stack home cleaning portfolio. There's enough clarity in use-case, simplicity in design, and price differentiation to suggest that Milagrow is now looking at not just the top tier of the market, but also looking at going after the non-established brands. Overall, the industry seems to be in the expansion phase and this move may reap benefits for the category as well as Milagrow in the long run.
