V-Guard Industries has refreshed its Rejive RO Water Purifier series in India, positioning the upgrade around two issues that continue to worry Indian households: water wastage and long-term reliability. The new Rejive range introduces BIS-compliant 40 percent water recovery even in high TDS conditions of up to 2000 ppm, alongside a two-year unconditional warranty on select variants.
Available exclusively through Amazon, Flipkart, and vguard.com, the updated lineup is designed for Indian water conditions, where hard water, inconsistent pressure, and rising concerns around sustainability increasingly shape buying decisions in the water purifier category.
Addressing Water Quality and Wastage Concerns
At the core of the upgraded Rejive series is V-Guard's Alkaline Powered 3-in-1 Health Charger, which adds essential minerals to RO-purified water, improves pH balance, and enhances taste. The company says this is aimed at consumers who are looking beyond basic purification and placing greater emphasis on taste and perceived health benefits.
The purifiers also feature V-Guard's DuoGuard Filtration Technology, which integrates pre-filtration stages within the unit itself. This removes the need for an external pre-filter while offering multi-stage purification, anti-microbial protection, and uninterrupted water supply even in low-pressure areas. The integrated design also helps keep the overall footprint compact, making it suitable for modern kitchens.
Importantly, the refreshed Rejive range meets current BIS and NGT norms, achieving up to 40 percent water recovery in extreme hard-water conditions. With water scarcity no longer limited to a few regions, recovery rates have become a key consideration for buyers evaluating RO systems.
Focus on Hygiene and Long-Term Assurance
To strengthen its hygiene proposition, V-Guard has introduced welding-free, corrosion-resistant 304-grade stainless steel tank options in the Rejive lineup. These tanks are designed to minimise contamination risks and keep stored water fresh over extended periods.
Select Rejive 2X variants also come with a two-year no-questions-asked warranty, supported by V-Guard's expanding network of direct service centres across metros and nearby cities. The company is positioning this as a proactive service promise, addressing concerns around maintenance costs and post-purchase support that often influence long-term satisfaction in this category.
Commenting on the launch, Mithun Chittilappilly, Managing Director of V-Guard Industries, said the refresh reflects the company's focus on Indian water realities and evolving consumer expectations. He added that the upgraded Rejive series brings together advanced purification, improved water savings, and extended assurance to deliver a more reliable drinking water experience.
Ramachandran V, Director and COO at V-Guard Industries, noted that the refreshed lineup is aimed squarely at online consumers, a segment that increasingly values dependable quality, sustainability, and long-term assurance. He added that the company's growing direct service ecosystem is intended to complement the online-first availability of the Rejive range.
Variants, Capacity, and Availability
The new Rejive RO portfolio will be offered in six variants, covering combinations of RO, UV, UF, alkaline, and mineral filtration. Buyers can choose between food-grade plastic tank models with a 6.5-litre capacity and stainless steel tank variants with a 5.5-litre capacity.
The lineup includes:
- RO + UF + Alkaline + Mineral
- RO + UF + Alkaline + Mineral 2X
- RO + UV + UF + Alkaline + Mineral
- RO + UV + UF + Alkaline + Mineral 2X
- RO + UF + Alkaline + Mineral 2X with Stainless Steel Tank
- RO + UV + UF + Alkaline + Mineral 2X with Stainless Steel Tank
Pricing for the upgraded Rejive series starts at Rs 11,499, with availability beginning January 4, 2026, across Amazon, Flipkart, and the V-Guard online store.
The refreshed Rejive lineup arrives at a time when water quality concerns are becoming more widespread across India, extending well beyond traditional high-TDS pockets. Groundwater contamination, seasonal fluctuations in municipal supply, and rising awareness around water wastage have pushed more households to look beyond basic RO systems. Yet, water purifier penetration in India remains relatively modest, and upgrades are often driven by specific pain points such as poor taste, high maintenance costs, or excessive water rejection.
Against this backdrop, V-Guard is positioning the Rejive series as a mid-range RO solution aimed at informed upgraders rather than first-time buyers. The portfolio spans six variants combining RO, UV, UF, alkaline, and mineral filtration, with storage options of 6.5 litres for plastic tank models and 5.5 litres for stainless steel tank variants. Homes dealing with high TDS levels, mixed water sources, or inconsistent pressure are likely to benefit from the RO-based configurations, while alkaline and mineral enhancement caters to consumers who want improved taste and perceived health benefits from purified water.
As mentioned above, pricing starts at Rs 11,499, placing the Rejive series squarely in a competitive segment dominated by brands such as Kent, Aquaguard, Pureit, and a growing number of online-first players. In this price band, multi-stage purification is largely expected, but water recovery and long-term assurance often vary significantly. V-Guard's emphasis on BIS-compliant 40 percent water recovery and the availability of stainless steel tanks directly addresses two areas where consumers tend to be more cautious, particularly as water scarcity and hygiene concerns gain prominence.
The inclusion of a two-year unconditional warranty on select Rejive 2X variants also stands out in a category where ownership costs and after-sales experience frequently influence buying decisions. While entry-level purifiers under Rs 10,000 continue to attract price-sensitive households, the Rejive series appears tailored for consumers willing to pay a premium for better efficiency, durability, and predictable support. As water contamination becomes a more national issue rather than a region-specific one, products that balance purification performance with sustainability and long-term reliability are likely to see stronger traction.
