Samsung Brings Perplexity AI to TVs, Blurring the Line Between Entertainment and Information

Artificial intelligence has quietly moved from our palms to our desktops. Now, it’s entering our living rooms. First, smartphones got “smarter” with onboard AI assistants like Gemini and Galaxy AI. Then came browsers integrating conversational search and summarisation tools, blurring the lines between query and chat. The next battleground, it seems, is the television.

Samsung’s integration of Perplexity reflects its broader goal of becoming an AI-first brand. As outlined by executives at the Tech Forum in Silicon Valley, the company aims to create a unified ecosystem across smartphones, appliances, and now TVs. Earlier this year, Samsung unveiled its 2025 Bespoke AI One Body Top-Down Washer-Dryer Combo, showcasing how it’s infusing intelligence across product categories.

The Perplexity app builds on Samsung’s Vision AI Companion, first introduced at IFA 2025, which offers viewers additional information about shows and actors. Unlike similar AI features from LG and Sony, which typically rely on Google or Alexa, Perplexity provides real-time answers within a dedicated interface. Samsung is positioning its TVs as interactive, living room research tools, rather than just screens for passive entertainment.

For users, the benefits are straightforward. You can ask your TV about the weather, locate the nearest pizza shop, or find out when major events are scheduled either through the remote’s microphone or the on-screen keyboard. Setting it up is quick: just launch the app from the home screen and agree to the terms. Voice control is optional but available for hands-free convenience, allowing a smooth transition between streaming and querying the AI.

Samsung’s integration of Perplexity reflects its broader goal of becoming an AI-first brand. As outlined by executives at the Tech Forum in Silicon Valley, the company aims to create a unified ecosystem across smartphones, appliances, and now TVs. Partnering with Perplexity allows Samsung to offer exclusive, first-to-market AI services, strengthening its position in the connected home market.

The rollout signals a wider trend in smart TVs: brands are now competing on AI integration, not just screen quality or hardware upgrades. Competitors are enhancing their TVs with Microsoft Copilot or proprietary AI tools, but Samsung’s approach sets a precedent for TVs as multi-purpose interfaces, combining entertainment, information, and lifestyle functionalities in one screen.

All 2025 Samsung models come with the Perplexity TV app pre-installed, while 2023 and 2024 models will receive it through an OS upgrade later this year. Buyers also get a year-long free Perplexity Pro subscription via a QR code in the app, adding value for those already invested in Samsung’s ecosystem. For anyone considering a TV upgrade, this makes the 2025 models especially appealing.

We see this update as a practical, clever, moving AI beyond personal devices to shared family screens. The addition of visually optimised “answer cards” and natural conversational responses may change how users interact with AI at home. Samsung is no longer just competing on specs; it’s now competing to stay relevant in how technology fits daily life.