WhatsApp vs iMessage Battle is Getting Interesting and Here’s What Has Happened So Far

WhatsApp is the latest platform to compete with iMessage and claim that is it more secure than what iPhone users have.


Meta CEO Mark Zuckerberg has a long-standing battle with Apple, which recently spiced up after Apple made some changes to its App Store ad policies, which didn’t please the social networking giant. And while the war of words goes on, Meta has used WhatsApp this week to attack another Apple product, iMessage. WhatsApp, one of the most popular messaging apps in the market competes with Google’s Rich Communication Service (RCS) and Apple iMessage. 

RCS is more of a modern version of the traditional SMSs that people have been using since the origin of mobile phones. iMessage has been a mainstay for iPhone users, giving them a closed ecosystem to communicate, similar to how BlackBerry had BBM Messenger back in the day. 

Where It All Started

As far as the battle of the messaging apps goes, Google probably takes the cake, when it started its campaign against the blue bubble (iMessage) earlier this year. RCS messages are available to anyone who has the Messages app from Google, which comes pre-loaded on most Android smartphones in the market. But since the iPhones have the bigger market pie in the US, Google decided that it was time to take on Apple, by talking about iMessage and where it stands compared to RCS Messages. These developments have been catapulted by Google, which is now spearheading the mission to take RCS messaging to more consumers.

Meta Takes On Apple With WhatsApp

Coming back to WhatsApp, Meta has come out with a campaign, where WhatsApp is claimed to be more secure, and private for users. Both Meta and Google clearly do not like Apple’s continued focus on iMessage, which is only usable if you have an iPhone, iPad, or Mac. If you have to chat with a friend who has Android, use WhatsApp, Signal or other messaging apps. 

And this is where Meta feels that WhatsApp should be the de-facto option for iPhone users, and they should choose the private bubble, instead of the green (Google RCS) or the blue bubble (iMessage). The campaign has been issued in the form of a billboard near the busy Times Square street. It reads, “Protect your personal messages across devices.”


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A post shared by Mark Zuckerberg (@zuck)

Adding further fuel to the fire, Mark Zuckerberg, CEO, Meta also reached out to the public via his post on Instagram. “WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats.” The talk about end-to-end encryption for chats on the cloud is vital because iMessage doesn’t offer this feature to iPhone users. 

WhatsApp vs iMessage In US

Zuckerberg poking his nose into the campaign clearly suggests Meta is not pleased with the popularity of iMessage in the US, where this whole focus is from the company. Meta clearly sees there is a scope for WhatsApp to gain more users in the region, especially from the youth, who have continued to prefer iMessage over other messaging apps. 

iPhones are the most popular phones bought in the country, so opting for iMessage comes as a no-brainer for these users. But WhatsApp has all the rights to make this noise, and see if such a campaign affects Apple in any way. 

Will Apple Budge? 

Some might say Meta (parent company of WhatsApp) talking about privacy and secure messaging is quite rich, but one can’t deny the connection between Meta struggling to work with Apple, and seeing the messaging segment as a route to take revenge against the Cupertino-based tech giant. To be fair, Apple seems less bothered by all this drama. 

Apple CEO Tim Cook, was recently quizzed about supporting RCS Messages for iPhones, to which he suggested that if a person wants to talk with other users, they can always switch to iPhones. 

This statement clearly suggests that Apple has no plans to change its focus towards iMessage. Having said that, it would be ideal if the company could overhaul the design of the messaging app, and bring more advanced features so that the likes of RCS and WhatsApp can’t point fingers at Apple and iMessage. 

Apple has understandably stayed away from commenting on the latest Meta saga. But rest assured, the company is likely to make a cheeky comment in the near future.