Blaupunkt has expanded its smart TV lineup in India with the launch of its first 32-inch JioTele OS-powered television. Priced at ₹9,699, the new model targets the mass smart TV segment, where compact screen sizes continue to see strong demand for bedrooms and secondary viewing spaces. This launch seems to be targeting one of India's largest and most price-sensitive TV categories, this model aims to offer content access and basic modern features for compact homes and secondary screens.
The 32-inch HD Ready smart TV will be available for purchase starting January 22, 2026, exclusively via Flipkart.
Focus On Compact Spaces And Value Buyers
With this launch, Blaupunkt is extending its JioTele OS portfolio to more affordable price brackets. The brand had introduced JioTele OS-powered TVs in larger screen sizes last year and is now addressing the high-volume 32-inch category, which remains popular among first-time smart TV buyers and users upgrading from basic LED models.
The TV features a QLED display with HDR support and a bezel-less design. It offers an HD Ready resolution along with claimed brightness of up to 350 nits, positioning it above entry-level LED televisions in this price segment. The current market is
JioTele OS And Content Discovery
The TV runs on JioTele OS, which is designed around a content-forward and simplified user interface. Through the Jio Store, users get access to over 400 OTT apps, more than 400 live TV channels, and around 300 games.
Blaupunkt is also highlighting AI-based content recommendations that adapt to viewing history, language preferences, and regional consumption patterns. The built-in voice search supports multiple Indian languages, including Hindi, Tamil, Telugu, Bengali, Marathi, Malayalam, Kannada, and Gujarati.
Audio And Performance Features
For audio, the TV is equipped with 36W stereo box speakers and offers multiple sound presets such as Standard, Sport, Movie, and Music. These modes are aimed at improving dialogue clarity, enhancing sports commentary, and delivering a fuller sound profile for movies and music.
The TV is powered by an Amlogic processor, paired with 1GB RAM and 8GB internal storage, which is in line with expectations for everyday streaming and app usage in the budget smart TV segment.
Commenting on the launch, Avneet Singh Marwah, CEO of SPPL and the exclusive brand licensee for Blaupunkt in India, said the company is looking to widen access to JioTele OS-powered televisions by addressing the price-sensitive end of the market, driven by continued demand for 32-inch TVs.
Price And Availability
The 32-inch Blaupunkt HD Ready Smart TV powered by JioTele OS is priced at ₹9,699 and will be sold exclusively on Flipkart starting January 22, 2026. Bank offers may apply during the launch period.
Market Context
The ₹8,000–₹10,000 32-inch TV segment in India has a mix of Android, Linux, and Smart LED models with varying features. While the pricing proposition is good and people looking for a 32-inch under 10,000 can consider it. The Blaupunkt 32-inch JioTele OS TV at ₹9,699 adds more choice in the crowded budget smart TV market in India. Buyers who prioritise curated local content and a simplified interface may find its combination of QLED display and JioTele OS compelling. Those who want broader app support and Google services should also evaluate Android TV alternatives under ₹10,000 from Blaupunkt, Akiva, Realme etc.
