Top 5 Mobile Brands in India in 2023: MSP Tech Insights

India is the second-largest market globally and one of the most dynamic markets due to its diversity. That is the reason brands like OnePlus, Samsung, Realme, and Vivo offer a diverse range of products at all price ranges, right from entry-level to flagship smartphones. Even a premium brand like Apple has a great following in the subcontinent.

And the trend is evident in the MySmartPrice Tech Insights for the year 2023. All of the brands mentioned above have been the top mobile brands in India in the year gone by as reflected by the visitors on the MySmartPrice website. Let’s look at the top mobile brands, their journey in 2023, and the most popular phones they launched in 2023.

Top Mobile Brands in India 2023 as per MSP Tech Insights

Every year we put together the visitor’s data on the website to find out which smartphones and mobile brands are popular among Indian consumers. So, without any further ado, let’s look at the MSP Tech Insights 2023 report of top mobile brands in India.

OnePlus

OnePlus has had an eventful year in India with the launch of multiple impressive smartphones. The brand managed to attract consumers with the launch of its flagship OnePlus 11, the India-exclusive OnePlus 11R, and its debut foldable OnePlus Open. No wonder, it was among the top 5 most viewed brands on MySmartPrice with 27.3% of total visitors looking up OnePlus mobiles. The most popular mobiles from the brand included OnePlus Nord CE 3 Lite 5G, OnePlus Nord 3 5G, OnePlus Nord CE 2 Lite 5G, OnePlus 11R, and OnePlus Nord CE 3 5G.

OnePlus in India in 2023

• The brand’s first major launch was the flagship OnePlus 11 5G with Snapdragon 8 Gen 2.
• OnePlus 11R launched as an India-exclusive smartphone with flagship features.
• OnePlus Nord CE 3 Lite 5G launched as the budget offering in the country.
• OnePlus debuted in the foldable segment with the OnePlus Open.
• OnePlus Pad Go launched in India under Rs 20,000 as the second tablet from the brand.

Most popular OnePlus phones

Samsung

Samsung has always been popular in India thanks to its reliable Galaxy A, F, and M series of smartphones. The South Korean brand also received a great response to the S-series and Fan Edition as well in the country. The popularity of the brand is reflected in our 2023 tech insights as it was the second most searched brand with 21.4% of visitors looking up Samsung mobiles. Apart from the top-of-the-line Samsung Galaxy S23 Ultra and the latest Galaxy S21 FE, consumers also looked up the Galaxy F54, Galaxy A14 5G, and Galaxy F23 5G the most.

Samsung in India in 2023

• Samsung started the year with the launch of Galaxy F04, A14 5G, and A23 5G in India.
• The flagship Galaxy S23 series landed in India with the best-in-class hardware.
• The company ended the Q1 with the launch of Galaxy A34, Galaxy A54, and Galaxy F14.
• Samsung Galaxy Z Fold 5, and Galaxy Z Flip 5 arrived in India.
• In the following months, Samsung introduced M14 5G, A14 4G, F54 5G, M34 5G, and the Galaxy S21 FE Snapdragon 888 variant.
• The South Korean brand rounded up the year with the launch of the Samsung Galaxy S23 FE, Galaxy A05s, and Galaxy A05.

Most popular Samsung phones

Realme

Under Madhav Sheth (who moved to HTech this year), Realme rose to the top in the Indian smartphone market with mobiles that catered to Indian sensibility by offering best-in-class features at a competitive price tag. The brand continued to stay on course and offer great devices under its Narzo, C-series, and number series in India. With 18.1% of consumers looking up phones like Realme 11 Pro, Realme C55, Realme 10, Realme Narzo N53, and Realme 11X 5G among others, Realme was the third most popular brand in 2023.

Realme in India in 2023

• The brand started the year with the Realme 10 and Realme 10 Pro 5G Coca-Cola Edition launch.
• Realme C55 with Mini Capsule display launched at Rs 10,999.
• Realme C33, C53, C51, C67, Narzo 60x, Narzo 60 series, Narzo N55, and Narzo N53 launched with affordable price tag.
• Realme 11 Pro series launched with Realme 11 Pro+ 5G being the company’s first 200MP camera phone.
• Realme debuts the vanilla Realme 11 series smartphones in India.

Most popular Realme phones

Vivo

Vivo is the only Chinese brand after Xiaomi to receive the same level of adulation for its budget, mid-range, and premium flagship devices. From offering Zeiss-tastic cameras and bleeding-edge specifications on the flagship X series to premium features at competitive prices through its Y, T, and V series of phones, Vivo has an all-round product lineup in India. Around 17.7% of consumers looked up Vivo on MSP in 2023 with the Vivo T2X, Vivo V27, Vivo V27 Pro, Vivo V29, and Vivo X90 5G being the most popular Vivo phones.

Vivo in India in 2023

• Vivo started the year by launching several Y-series smartphones – Y100 and Y56.
• The company then launched premium mid-range devices Vivo V27 and V27 Pro with Aura Light.
• The company introduced the T2 series in India with the launch of Vivo T2 5G, and T2x 5G.
• Vivo launched its flagship of the year in the form of Vivo X90 Pro with a 1-inch camera sensor.
• Vivo Y36 4G, Vivo Y27, Vivo Y56 5G, Vivo Y17s, and Vivo Y200 5G launched to bolster the mid-range.
• The company also expanded the T and V series with the launch of Vivo V29e, Vivo T2 Pro 5G, and Vivo V29 series.

Most popular Vivo phones

Apple

There was a time when Apple was frowned upon in India due to its premium pricing but tides have turned and how. Apple was the fifth most popular brand with 15.5% of consumers looking it up according to the MSP Tech Insights 2023. The brand is riding on the success of its iPhone 15, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14 Pro Max, and iPhone 13. Thanks to easy financing options, lucrative exchange discounts, and festival sales by major e-commerce giants, more consumers are considering iPhones than ever.

Apple in India in 2023

• Apple launched its much-ambitious iPhone 15 series with Dynamic Island across the board.
• The Cupertino-based tech giant also launched its Apple Watch Series 9 and Watch Ultra 2.
• The Tim Cook-led brand rounded up the year with the launch of Apple MacBook Pro with M3 and iMac with M3.

Most popular Apple phones